Visit Nepal-Europe 2017 campaign on the cards

Nepal Tourism Board (NTB) has announced it will celebrate and campaign 2017 as a Visit Nepal Year in Europe.

The announcement came at a function held in Kathmandu on Saturday to mark NTBs anniversary.

NTB said it made the announcement as part of promoting Nepal as a tourism destination and with the aim of bringing a maximum number of tourists from European countries.

The campaigns primary goal is to increase the number of tourists visiting Nepal in 2017 from Europe by 30 percent to 40 percent compared to 2016.

Tourists coming from Europe have contributed significantly to Nepals tourism industry, Nepal Tourism Board CEO Deepak Raj Joshi said. We hope to increase this momentum further by celebrating 2017 as Visit Nepal Year in European countries.

A photo exhibition, talks on mountaineering, a send a friend to Nepal campaign, tourism promotion through Nepali restaurants in Europe, Nepal Day, Buddha Jayanti, and Everest Day celebrations, FAM trips, and training the Nepali diaspora in Europe to promote Nepal as a tourism destination, among others, will be programs that NTB will focus on organizing in different countries in Europe, it said.

Nepal Tourism Board, through its Honorary Public Relations Representatives in different countries in Europe, will work in collaboration with Nepali diplomatic missions and the Nepali diaspora there, and with local friends of Nepal in Europe to make the Visit Nepal – Europe 2017 campaign successful, NTB said.

A number of tourism promotion programs for 2017 have already been planned in Ireland, the United Kingdom, Switzerland, Russia, Netherlands, Belgium, Spain and Denmark, Deepesh Man Shakya, the coordinator of Visit Nepal – Europe 2017 and also Nepal Tourism Boards Honorary Public Relations Representatives for Ireland, said. We are working with Nepali embassies and local Nepali organizations to come up with plans for other parts of Europe, Shakya added.

The Visit Nepal – Europe 2017 campaign will also build groundwork for promoting tourism in Nepal all over the world in 2018 as part of Visit Nepal Year 2018 which the government had announced recently, according to NTB.

Minister for Culture, Tourism and Civil Aviation Jeevean Bahadur Shahi and Shankhar Prasad Adhikari, the chairman of Nepal Tourism Board Executive and Secretary at Ministry of Culture, Tourism and Civil Aviation, were present at Saturdays event.

Nepal Tourism Board will officially launch the campaign in London in March.

Source: Myrepublica

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2018 to be observed as Visit Nepal Year

2018 to be observed as Visit Nepal Year

The government has announced that it will observe 2018 as ‘Visit Nepal Year’ with a target of welcoming on million tourists to the country.

The announcement has come in the wake of slump in tourist arrivals due to devastating earthquakes of 2015 and border disruptions.

Swayambhunath Stupa

The Policy and Programs for 2016/17 states that the government will launch different promotional programs prior to the Visit Nepal Year 2018.

The government had observed similar campaign in 2011 with a target of bringing one million tourists in 2011 as well. But the campaign failed to deliver. Nevertheless, the announcement is expected to rejuvenate the tourism sector hit by the earthquake and the blockade.

Nepal Annapurna Circuit

Upgradation of existing tourist destinations, identification of new destinations and infrastructure development in new areas as well as marketing of new destinations are the other plans that the government has announced for the development of tourism sector.

The government has also said that it will implement a 10-year National Strategic Tourism Plan while introducing promotional programs for attracting tourists from neighboring countries.

Mount Everest

In line with the federal structure of the country, the government also said that it will identify and develop at least one prime location as the center point in every province to develop as tourist destination.

The government also plans to bring trekking and mountaineering permit system into one-window system. “Arrangements of granting permit to tourists for trekking and mountaineering will be integrated,” reads policy and programs document.

Amid rising incident of casualties in mountain areas, the government has also said that it would set up integrated rescue centers in Everest and Annapurna regions.

Lumbini Birth Place of Lord Buddha

“Birthplace of Lord Buddha — Lumbini, Kechana – country’s lowest point, and Damak, where the world’s tallest Buddha statue will be built, will be linked with the International Buddhist Circuit,” the document reads.

At a time when Nepal’s aviation safety standard has come under scrutiny, the government has pledged to strictly implement air safety standards as per the international standard to make civil aviation in Nepal safer. Radar system will be upgraded for the improvement of internal aviation safety, according to the government policy and program.

Source: MyRepublica

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Tourism fraternity welcomes plan to organize Visit Nepal Year

Tourism fraternity welcomes plan to organize Visit Nepal Year

Tourism entrepreneurs have welcomed the idea to celebrate Visit Nepal Year (VNY) campaign in 2017 or 2018, assuming that reconstruction and rebuilding works will be completed by then.

It its Post Disaster Needs Assessment (PDNA) report, National Planning Commission (NPC) has suggested organizing VNY campaign in 2017 and 2018 to rebuild and rebrand Nepal’s tourism image.

Tourism entrepreneurs say the campaign would be effective in promoting Nepali tourism brand in international arena and help bring more tourists. They, however, are for implementing the campaign under public private partnership (PPP) model, saying that the government alone cannot re-brand and promote Nepal in the international market.


PDNA report states that significant efforts and resources as well as proper coordination among key stakeholders would be necessary to ensure that foreign tourists perceive Nepal as a safe destination so that the campaign can be successful.

Bijay Amatya, CEO of Kora Tours, said extensive preparations should be done so that VNY can actually help to bring not just the regular but additional tourists. “We need to focus on promoting new destinations like Dolpa, Rara, Jumla and Ilam, and organizing more international events like Indra Matta, Mani Rimdu and Everest Marathon, among others,” said Amatya.

The report estimates the decline in revenue from entry fees at cultural monuments in Kathmandu Valley will be worth Rs 600 million (US$ 6 million) over the next 12 months. However, tourism entrepreneurs say the loss can be recovered by promoting tourism as a new tourism product as people from all over the world might be interested to come and see how survivors recover and how Nepal rebuilds its cultural heritages and monuments.

“As foreigners have always praised Nepali hospitality, they might love to come and see how Nepalis come out of rubbles and focus on reconstruction,” Raj Gyawali, a tourism entrepreneur, said. “We should focus on people and recovery. The contrast of vibrant modern society with traditional values and heritage should be promoted as foreigners love and value it as they do not have it in their country.”

Among others, tourism entrepreneurs suggest to the government to promote new destinations, provide special packages for tourists, and marketing creatively with new approach for tourism recovery.

Ramesh Kumar Adhikari, chief administrator of Nepal Tourism Board (NTB), said celebrating 2017 or 2018 as VNY could help a lot in tourism recovery. “We can make VNY a grand success if we work in proper coordination and make necessary preparations,” he said. He also added that NTB was planning to organize an international expo in Nepal as per the Pokhara Declaration 2015.

Tourism entrepreneurs, however, say the country should be able spread positive message throughout the world and make people feel that Nepal is safe to visit before making any announcement regarding VNY.

Andrew Jones, vice chairman of PATA, said Nepal needs to tell the world that the situation here is not that worse as seen in international media. “Before arriving Nepal, I was expecting to see whole lot of devastation as shown in different media. But when I arrived here, I was surprised to see that most of the areas in Nepal are still intact and are untouched by the quake,” Jones told Republica in a recent interview. He also suggested the government and tourism entrepreneurs to promote attractions, facilities and areas of heritage and culture, and natural beauty, that have not been affected by the earthquake.

Ramesh Prasad Dhamala, president of Trekking Agencies Association of Nepal (TAAN), said that government should focus on reducing aviation turbine fuel, landing and parking charges at Tribhuwan International Airport so that the air fare will be reduced automatically which will definitely help bring in more tourists. “The national flag carrier, Nepal Airlines Corporation should be strengthened, so that it can fly to different destinations in the world offering cheap fares. This will help us attract more tourists,” he added.

The recovery strategy for tourism in PDNA has four distinct phases — identifying and assessing unaffected and safe tourist destinations, creating a ‘safe trekking system’ for mountain tourism in Nepal, rebuilding and redeveloping damaged areas, and identifying and developing new tourist products and services.

If these things can be focused sequentially, Nepal will be ready to host more tourists very soon.

“Nepal Tourism Year (NTY) 2011 campaign helped us to bring 300,000 additional tourists. If campaigns like VNY can be launched with a strong message, it is not difficult to bring more tourists here,” Yogendra Shakya, national coordinator of NTY, said.

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Source: Republica

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